Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.
A new story made of innovation which begin 160 years ago.
Today, the legend continues.
With a history intertwined with the Italian military, Panerai has long held a steadfast commitment to crafting timepieces that embody the ideals of challenge, bravery, team spirit, and adrenaline. These same values are shared by the legendary Navy SEALs, known for their exceptional training and remarkable feats in the world of the sea, modern heroes in their own right. A merging of these two brings to life a collection of watches that feature specialized diving and sporty attributes, each developed with the elite military force in mind, a true testament to the fortitude and determination that both Panerai and the Navy SEALs embody.
Panerai, as the official sponsor of the Italian Luna Rossa Prada Pirelli sailing team, advances with the introduction of new timepieces to the Luna Rossa collection inspired by the technical innovation and the majestic beauty of the yachting world. Interpreting the values and boldness of the sporting world in a lifestyle key, the new timepieces feature novel creatives inspired by Luna Rossa’s boat materials and aesthetic codes with a diverse appeal for all genders.
Mike Horn is not only the greatest living explorer, but he is also undoubtedly a contemporary hero. His strength goes far beyond his physical abilities. To travel towards the North Pole in the most complete darkness of winter or to climb peaks of 8,000 metres without oxygen assistance are challenges to his physical and mental endurance.
Tourneau is an authorized Panerai retailer with the widest assortment of fine watches and accessories. Whether you are looking for a specific Panerai model or seeking information about current selections, Tourneau specialists are here to help.